n 2004, SASS purchased a rustic 480-acre ranch in the rolling hills 20 miles east of Albuquerque, New Mexico where it is building the world’s premiere Cowboy Action Shooting facility. Christened Founders Ranch in honor of those who founded SASS, the ranch is a one by three-quarter mile rectangle surrounded by a seven-foot game fence containing a small herd of American buffalo and several longhorn cattle. Located six miles off Interstate 40 at the top of the grade east of Albuquerque, Founders Ranch has its own roads, a good well, and ample electricity. The property also contains a three-bedroom ranch house and a 1500 square foot steel barn. The facility includes a state-of-the-art twenty bay shooting range, camping pads for up to 600 recreational vehicles, parking for up to 4000 cars, as well as a weather proof road network. The center piece of the shooting facility is a functional Western Town replica opposite the shooting range used by SASS and its sponsors and vendors. An equestrian center is located at the northern most portion of the ranch which includes a 150 by 300 foot arena.

Founders Ranch is home to The Single Actions Shooting Society’s Cowboy Action Shooter™ television series which premiered on the Outdoor Life Network September 27. Hosted by sport television veteran Peter Young, Cowboy Action Shooter™ is a weekly half-hour series for and about the sport of Cowboy Action Shooting™. The program celebrates America’s Western heritage as it follows SASS’ national championship shooting program across America and explores the social and cultural activities that surround the sport and its organization’s members. Sponsored by the Single Action Shooting Society, and presented by Cimarron Firearms Company and Colt’s Manufacturing Company, Cowboy Action Shooter™ not only dives into the competition and social aspects of the nation’s fastest growing shooting sport phenomenon, it also takes a behind the scenes look at the famous guns and gunslingers that won the West, both on screen and off. Viewers meet the industry’s makers and manufacturers and learn techniques from the experts as well as the game’s Champions. In addition, Cowboy Action Shooter™ explores historic sites and incidents and chronicle the nation’s deep affection for our Great American West while it travels from competition to competition.

The COLT/SASS program provides SASS Members the opportunity to create their own legend with the Special Edition Colt SASS Single Action custom built to the member's specifications with his or her SASS badge number as the serial number.

The SASS Affiliated Gun Stores program is designed to educate Gun Store owners about SASS so that we can refer our members in their area. This effort provides SASS friendly locations where our members can purchase firearms and equipment from retailers knowledgeable about SASS rules, customs and requirements. To date more than 400 retail gun stores have joined the program, many supporting the Cowboy Action Shooting clubs in their area.

The SASS Web Site at www.sassnet.com receives on average 1.5 million visits per month and continues to grow. The Cowboy Chronicle now prints over 30,000 copies and supports advertising from more than 150 advertisers.

Men, women, and children have all shared the benefits of the unique shooting design that focuses more on our American history, camaraderie and the safe recreational use of firearms instead of pure competition.

SASS has made an effort to bring support from not only those in the shooting industry, but from the non-shooting arenas as well. SASS continues to produce END of TRAIL, The World Championship of Cowboy Action Shooting and it is still our flagship event, taking place every April at Founders Ranch, New Mexico. END of TRAIL, the granddaddy of all Cowboy Action Shooting events regularly hosts over 1600 competitors and conventioneers with more than $250,000 in sponsorship support. On average some 25,000 spectators and participants attend the annual event.

END of TRAIL, however, is not the only major Cowboy Action Shooting event. SASS has more than 500 affiliated clubs, the majority of whom present annual multi-day events, some having escalated to proportions once never imagined.

SASS has come a long way since its origins back in 1981. It has become a direct reflection of the membership who join with heart and vigor expanding and keeping alive the Spirit of the Game.

SASS must give credit to many individuals and groups who have contributed to the growth and direction of Cowboy Action Shooting. The bottom line however is SASS members are what make the organization and The Wild Bunch is determined to lead, and at the same time, follow the direction our great sport is taking us. 

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